In a recent bit of news, London officially, errr graphically, threw their hat in the ring for the ZOR Olympics... The ZOR olympics being for worst logo design ever.
Sure, within hours, thousands of Britons had already begun signing a petition demanding a new logo, but London 2012's organising committee chairman Seb Coe had a clear, concise, direct message to those dissenters:
This is the vision at the very heart of our brand, It
will define the venues we build and the Games we hold and act as a
reminder of our promise to use the Olympic spirit to inspire everyone
and reach out to young people around the world.
It is an invitation to take part and be involved.
We
will host a Games where everyone is invited to join in because they are
inspired by the Games to either take part in the many sports, cultural,
educational and community events leading up to 2012 or they will be
inspired to achieve personal goals."
I applaud Mr. Coe's sound reasoning. I mean, just how can you argue with ad-speak laden drivel?
Olympics Minister Tessa Jowell added,
This is an iconic brand that sums
up what London 2012 is all about - an inclusive, welcoming and diverse
Games that involves the whole country.
Oh, now I get it. It's diverse, inclusive and welcoming -- like an abstract painting. You're not supposed to understand it. That's just the cogent message London needs to send. Go London!
Now I also know why they took our logo away. Obviously we violated the rules and let someone over the age of 9 design our logo:
Seth says, "If you are paying money to someone who talks like this, may I suggest
you stop? And if you work for someone who talks like this, time to look
for a new gig."
Can I get an Amen?
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Update (6/6) : Looks like bad design can hurt people. How glad are you that you aren't on this design team?
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