... is to turn your brand into play-doh.
Concede ownership, drop barriers, and increase customer efficacy.
Commit to becoming malleable -- adapt to your customers, encourage feedback, and respond + reward it.
Co-create and cooperate in 2008.
Earn their permission and use their attention intelligently.
Learn to be a good listener before you attempt to speak.
Recognize your mistakes and apologize quickly and often.
Seek out the conversation that goes on outside of your walls.
Be what, where and when your customers need you.
Hire your fans.
Create a cult.
Enrich your customer's identity.
Protect them from scale.
Live, breath, and spread the fact (not the story) that every interaction impacts the brand.
Hey Deek, If so, congrats, but (and please don't take this as me being snarky) if you have done all of this, I'd be the last person to tell you what to do next. That would come from your customers, with whom you'd now have a deeply authentic relationship with.
Posted by: Bud Caddell | January 23, 2008 at 08:43 AM
Yes - done all that. Now what?
Posted by: Deek Deekster | January 23, 2008 at 05:24 AM
Good stuff here Bud.
Posted by: ian alexander | January 22, 2008 at 09:59 AM