I was feeling a bit under the weather yesterday -- blame the cold and the rain and my southern blood -- so I wanted to offer up some great posts that accumulated in my Reader this morning:
From YPulse (a growing favorite of mine) -- some stats on tween (8-12 year olds) mobile usage and more, here are a few takeaways:
- 35% of tweens own a mobile phone
- 20% of tweens have used text messaging
- 21% of tweens have used ring & answer tones
Why is it that all I can think of is that I'll never again be able to enjoy a movie in a theater [especially without Alamo Drafthouse] ... I'm old.
Only about 5% of tweens actually use their mobile devices to connect to the internet -- but watch that number explode in the near future -- and mostly through games, which is the number one activity of tweens online.
Next up, via, in case you weren't already "Duh" about the power of product reviews/recommendations: (from a Kelsey Group survey)
- More than 3/4 of users believe reviews were very influential in their purchase decision
- Consumers generally valued other consumers’ reviews more than professional reviews
- Purchasers reported a willingness to pay at least 20% more for a service rated “Exceptional – 5 star” vs. a “4 star” rating
- 30% to 40% of review driven purchasers said they would NOT purchase from a service business with a 1 star rating
- 62% of consumers said they write reviews to help other consumers
- 24% said that they wrote reviews to “get back” at a provider after a poor experience
- 30% wrote reviews because they were asked to do so
- 19% wrote reviews because of some financial incentive (money, coffee cards, other)
From a WebVisible study, customer's motivations for writing an online review :
- Had a negative experience: 45%
- Had a positive experience: 39.5%
- Mixed experience: 15.5%
The real take-away for me is the aspect of online reputation management and outreach for my clients. Users are more motivated by negative experiences -- and other users definitely listen to bad reviews. I'm not sure how the study arrived at the 20% price increase for a 5-star review vs a 4-star review, but that definitely validates what we do. The post has even more quality stats, so go check it out.
Other items of interest:
- I got a comment that my posts are too long. If you can't stand me in full sentences, follow me on twitter.
- Technorati redesigns ... Techcrunch had to clue me in, I didn't notice.
- Kraft singles gets a myspace page. No. No. No ...
- Good idea, bad execution -- Hillary's Attack-regrator
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