Looking at these various studies, its clear that mobile content delivery will soon be a requirement of doing business and a potentially lucrative one at that. It being the end of the year and all, I'll venture a forecast that by 2009, most large companies will be struggling with creating an engagement model around mobile content.
The top mobile activities right now are IM, music purchasing, tv watching, and content uploading -- clearly, people are doing more than simply consuming media on their mobile devices. What's your brand experience on mobile? Nothing? Eek. Well, I mean, maybe that's alright, maybe your target market is 75 years old and Amish. No? Ouch.
Sure, the first, truly engaging content and services provider will open up such a massively fungible advertising platform, but there's still a lot of room for providers to gain a competitive advantage by simply opening up to this medium, without the ads.
Speaking of mobile content delivery, you can now subscribe to my updates using Viigo -- just click on the link on the sidebar under 'Updates Your Way.'