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Jesse Kliza

Great post Bud, I totally agree with you.

The only explanation I can think of for why Starbucks wouldn't do something like you suggested is that they have studied their customers, and found that the majority of them are not motivated to buy in support of an act of charity. That or Starbucks simply does not care to make a difference.

I'm not in anyway suggesting that about Starbucks' customers. All I'm suggesting is that maybe they have concrete evidence that supports the fact that doing something like you suggest would not be well received. I doubt it, but anything is possible.

Personally, I would be much more inclined to go to Starbucks and buy coffee if I knew my $4 was going to benefit someone less fortunate. As you said the fact that they are everywhere, gives them lots of opportunities to use their size to do more. It's unfortunate they choose not to.

Maybe they are doing things that I'm just not aware of?

I'll stick to my local shops.

Jesse

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  • Bud Caddell, director of technology at Imagination Publishing, consults on marketing, social media, and web development.

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