Join the Conversation on Facebook

If you're a marketer that isn't actively pursuing the conversation, you're making a grave mistake.

I am a man obsessed with the web's ability for a brand to talk to a consumer, a consumer to speak to a brand, an evangelist to reach out to everyone that chooses to listen... and the magnitude of the ripples between us all.

With every conversation, your competitors and your customers are getting smarter. What have you risked? What have you learned? What have you won? Nothing ventured, nothing gained. It's an old expression, 1.0 if you prefer, but it fits this 2.0, this 3.0 landscape.

I'm inviting you to come join a new group on facebook that I've started -- as a precursor to larger things to come perhaps.

Call it alpha, wrap a starburst around it, and give it a gradient -- this is a conversation on facebook. Don't be passive, don't be a lurker -- I'm looking for people with something to say.