A couple posts caught my eye today in the ol' Google Reader and I thought I'd share:
From Search Engine Guide on Multimedia Usage:
- Most Web users watch online video today. In fact, 1 in 5 say they stream video every day. (Source: Pew Internet)
- Americans don’t get their news from static print sources anymore. Only 13 percent say they get their news from newspapers and magazines, compared to 40 percent who use the Internet and 32 percent who watch TV. (Source: Zogby)
- The media has a high demand for video content. Use of video by newspaper Web sites is expected to double over the next 12 months. (Source: Borrell Associates)
And Jennifer's reasons to integrate multimedia content were dead-on:
- Increased search presence -- video is a great way to break into universal search
- Stronger sales pitch -- some products just need to be seen, not described (iphone)
- Portability -- let your users have something they can walk away with and show off
- You spark the conversation -- capitalize on the strong communities at sites like flickr and youtube
And from Ypulse -- an excellent source of youth marketing resources, comes some teen retail shopping figures just in time for black friday:
Where do they learn about new products?
The web (65 percent)
Friends (62 percent)
TV commercials (54 percent)
We know they're headed to the malls (95 percent), but which stores are they going to?
Electronics (46 percent)
Bath & body (45 percent)
Music (surprise. surprise.) (41 percent)
Who gets the most of teens' hard earned money? ($100 or more)
Their sweetie (28 percent)
Mom and dad (20 percent)
Grandma and grandpa (18 percent)
What do they want most?
Money! (39 percent)
Laptop or desktop computer (30 percent)
Clothes (25 percent)
A new car! (24 percent)
If they could ask for just one gift, it would be:
Laptop/desktop computer (15 percent)
Money (12 percent)
Car (11 percent)
And as for the brands they want?
When specifically asked about brands, Apple was the most cited brand in the music technology category, Dell was ranked #1 for computers/laptops, the Motorola RAZR phone led the mobile phone category, and Microsoft’s X-Box 360 was the leading video game console, while Halo 3 was the leading video game. Abercrombie and Fitch was the clothing brand most teens say they want and when it comes to cars, Ford and Cheverolet brands were most cited.
Anastasia is quick to point out that teens are still brick-and-mortar shoppers because of the lack of credit cards and the social aspect of shopping.
Wow. I can't believe there was a period of time when I actually liked going to the mall ...
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