The 10 Most Asinine Trends Online and Why You Should Ignore Them

I could add a few more to this top 10 list, but it's a good start, and I especially agree with no. 4:

4. "SEARCHLESS" ADVERTISING.

Many CMOs have no problem authorizing multimillion-dollar TV and print campaigns, but their systematic neglect of search marketing borders on the criminally myopic. Search-engine marketing doesn't drive demand; it responds to it, which means that unless your brand is present to capture post-ad queries, you've failed to close the marketing loop. Plus, it's quite likely your competitors are already exploiting that failure with strategies to poach the awareness you've spent so much to generate.

Read the full article over at AdAge.

(Via)