Scarcity: Catch it Before It's Gone

Seth took the words right out of my mouth this morning.

Scarcity. It's where we make the most money. When something is in short supply, or a service is hard to find, we swoop in and monetize. But lately, something fishy is happening. Scarce is hard to find.

I say it alot -- alot alot, that quality content is becoming less scarce, that the community is creating it and promoting it all on their own -- and I think even more about how we, as content creators, can survive the rising tide.

Creators are the first to die -- we're like the lumbering leaf-eaters at the top of the food chain. We're used to having the tree tops all to ourselves. When we lose our advantage, we either have to be quick on our feet or become tomorrow's fossil fuel.

We have to learn to be more than creators, we have to become activators, conversation starters and community organizers. Our content has to do more than echo alone in a vacuum -- it has to set off the ripple.