I Guess That's Pretty Awesome ...

Dennis at Thought & Theory posted this ad -- and I had to share. This is good. And this is bad:

Nice try, Viagra, but you're no Bruce Campbell:

The best ads, the ones that go viral, the ones that go up immediately on youtube, stay-up, end up on lists of best commercials, get ripped off, over and over, and still, people years from now will look on and say 'wow' -- think Apple's 1984 -- deconstruct the meaning or core of the brand and reassemble it in new, engaging ways.

Sure, you can throw a bunch of your prototypical users into an ad, make them do something strange, put big grins on their faces, and call it a day -- a lazy day. Or you can strive to make something that can stand alongside your brand for years to come.

Your choice.

 

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