I love your tools. I'm one of those crazy googlers with a blogger account, a packed Calendar, a stuffed Reader, a couple Coop engines, I use the Docs and Spreadsheets, I send out invites to all my friends describing the wonders of Gmail, I've listed my company in the local business center, I run Analytics on all of my sites, I've got Talk installed and actually USE it -- these are all products I've tested out, liked, used repeatedly and even have become a strong advocate for. But there's one product out there that drives me absolutely crazy..........
Just a heads-up, you've got only two days left to submit a comment here and enter to win a $25 Gift Certificate to Amazon.com. I'll announce the winner here on Friday afternoon and contact the winning party!
After much speculation from the blogosphere, Google's South-East Asia managing director of sales and operations, Richard Kimber, yesterday echoed the sentiments of Google's chief internet evangelist, Vinton Cerf, that building a google phone would be a dramatic shift in the company's strategic focus.
If the lessons my high school tennis coach attempted to impart upon me, with that one grotesquely throbbing vein, have any bearing on matters outside green concrete rectangles -- then today is a sad day in Bud world. But in the slight chance youth athletics somehow skew reality, placing all importance on 'first' and none on second, then it's kind of a cool day. A geeky cool, but cool nonetheless.
I've taken second place, runner up, in the latest TechBrew.net contest. Always a bridesmaid, never a bride....
Bill Owen over at the Southwest Airlines blog gives us a great example of how companies can benefit from blogs. With any new technology, we often immediately cling to its technological sophistication or its 'cool' factor, which is exactly what turns off your company's CFO. Cool isn't easily amortized, and don't let web 2.0 fool you, it's not a number you can add to your balance sheet. Repeat after me, "But blogs can increase our customer intelligence and responsiveness -- and when hasn't that been good for our company?"
Don't be afraid of a conversation with your customer -- yes, it may
hurt your feelings, but they're full of really useful information.
Blogs are a powerful communication tool -- and it's the two-way
communication feature that really makes the difference. Just in case you're interested, check out a great post over at SEOMoz on Why Corporate Blogging Fails.
Maybe you've heard the news, here, or here that USA Today has redesigned its site with community contribution in mind. I'm all for giving credit where credit is due -- that's why I think a little news organization by the name of 'USA Today' owes someone (me) a big thank you. Obviously this blog has a larger audience than I thought, because the good people at USA Today took my post on Fostering Community Creates Value to heart.
I'm torn, because on one hand, yes, they took the time to read the full post (and it was long, so kudos to them for their attention span) and implemented many of my recommendations, including comments, personal profiles, sharing, etc. but on the other hand, I really can't help but think I'm due some portion of their new revenue.... USA Today, the ball's in your court.