This is Part 1 of a document usually only reserved for Imagination employees. As the company grows, we're focused on knowledge management and disseminating as much information throughout the company as possible. We have some brilliant print copywriters who may never touch the web, but we wanted to draft a document, a primer to writing on the web, that everyone can share.
Search Engine Optimization: The Loudest Voice Wins
Put yourself in the shoes of a small business owner. Think of how large the rest of the world is and how miniscule you are in comparison. Consider just how important it is to elevate your marketing message above the competing noise and to reach a single potential customer.
In an environment as robust and expansive as the internet, users have only one tool to locate information, products and services—the search engine. Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand exactly what your information is, and what search terms, or keywords, are relevant to your content—enabling you to reach more potential customers and users.
It’s not all about quantity. Just as traditional retailers have come to appreciate engaging the attention of the ‘right kind’ of customers, firms online must also focus on increasing the overall quality of their website traffic, not simply increasing the quantity of visitors. By understanding how to select appropriate strategies for your site, you can direct more quality leads to your message.
Just how important is search engine optimization? In a recent study conducted by MarketingSherpa.com, SEO activities resulted in the highest ROI of any technology marketing strategy for the nearly 4,000 firms surveyed.
Don't worry, this is just the introduction to SEO -- look for the nitty gritty details of SEO coming soon!
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